Wednesday, August 12, 2009

The Beginner Tips for Making Money Online as an Internet Marketer

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Where do you start if you want to be an Internet marketer? Tough question, huh? There are lots of ways to begin your way on the bumpy journey. Just make sure you are aware that it will be a bumpy ride.

First things first: do a lot of research. Find out what kind of thing appeals to you most. It could be affiliate programs, Google AdSense or maybe you like the idea of selling other peoples products for a commission etc.

There are a ton of options, and 1000 times more hype. This is why it’s so important to do as much research as you can before starting out. Sure, you can go the long way round, which is how a lot of us start out, but that’s even more of a bumpy ride...hehehe

Ok, so let’s say you’ve decided on where you want to start. You don’t have a product of your own, so you decide to sell other peoples information products, just as an example. Don’t make the mistake that so many people do, by trying to sell something you haven’t personally tested.

Put it this way: Who would YOU prefer to buy from? Someone who knows absolutely nothing about the product they’re selling? Or someone who has had firsthand experience with the product they’re selling? You know it’s person number 2, right?

So test the product first. Learn everything there is to know about it. If people can trust you to give an honest opinion, they’ll be back for more. Great way of getting contacts AND repeat customers.

Never ever use hype when you’re promoting any programs. Believe me, it doesn’t work in reality. People get disappointed if they don’t get what they’ve been promised within the timeframe it’s been promised.

Be honest in your promotional efforts. Tell people what’s worked, and what hasn’t worked for you. If people ask how much you’ve made over how long a period of time, tell them. Let them know that online marketing is NOT the easiest thing on earth.

Let’s face it, if you want to make good money with online marketing, you Have to treat it as a business, not as a hobby, and yes, it does demand a lot of hard work and self-discipline. But taking all these things into consideration, you'll be able to work your butt off and have something to show for it.

Make Money with Paid Membership Site

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Trial membership
Another smart way of going about this is offering a trial membership for the first month and bill the members from the second month onwards at your normal price. This is a fantastic way of ensuring you get lots of members. Once they are in and you make sure you provide great content, they will want to stay. This in fact gives you enough motivation to give people something of value and that is what a good membership site is all about. Most of the time what happens is that people will even forget that they have signed up for a free membership and they will get billed the beginning of the second month. This is fine and you don’t need to lose sleep over it as long as you are providing good and honest information.

I am not even remotely suggesting that you should cheat people. All I am saying is that people do know that they are going to be billed the next month, when they sign up for the free trial and you don’t have to baby them. Never get people to join your membership site without making it clear to them that they will be billed automatically the beginning of the second month. Also, if someone asks to stop the free trial before the month is out, make sure you do that immediately. In fact, even if they wish to get out on the 29th day, make sure you don’t bill them.

To get more people to join your free membership trial, you can approach people who are selling products of the same niche as you and ask them to offer your free trial membership as a bonus when they buy their product. So, when people purchase their products, in the download area, they are given a link to your membership site. This is simple and works beautifully.

Forums
Check out all the forums in your niche and become a member and make sure you are well known, by offering good advice and making informative posts. With every post, you can advertise your signature line, which contains the link to your paid membership site. If the advice you are offering is free and of value, this may attract some super affiliates, product owners, or some members. Give people top valuable info, stick with them, and you will have a following and a loyal base of readers in no time at all.

Affordable membership
Making your membership site is affordable to people is crucial. This enables you to get as many members as you want. A membership site can prove to be lucrative, when the number of members is high. The idea of the membership site is to get as many people as possible and then once you have a loyal subscriber base, you can get going with a high cost paid membership site, as you already have people you will be marketing it to. A low membership will ensure that people will stay on after the initial trial period.

Letting others sell the site
I know, this sounds odd but makes a lot of sense in the long run. You will let others sell the membership slots for you and they keep the money. This is a perfect way of generating huge amounts of traffic and loads of members. It is easy to find about 20 top marketers to market your paid membership site. They will do all the promotion and you get the members, and they take the money. You must be wondering how you are benefiting. Backend is the word. You sell ebooks at reasonable rates for your members, apart from what you are giving them free, and you would make more than the membership money over and over again.

The above ways of getting traffic to your new paid membership site are sure to help your subscription base grow and yield the desired profits. Paid membership sites are regular income earners and a great way to make big bucks. The keyword here is the quality of the content you provide. Get going with your membership site using these techniques and watch your subscribers grow month after month.

Tips for Creating Great Video Products to Make Money Online

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The online video marketing has been growing steadily in the last few years. If you want to create or develop a great video product to sell and profit online, try these tips.
I find that videos that show how to solve a problem are more successful than video products that try to impress people only. You don’t need to too concentrate on trying to be looking good. Be natural, be yourself, and show people how you solved a problem in your own life. Then help your viewers by giving tips for applying these lessons to their lives.

Focus on action. Always think about action-about what you want your audience to do. Then build your video around that action. As the Roman statesman Cato said, "Find the message first and the words will follow."

Failure is the result of a lack of focus. To be effective-for people to remember your message-focus on a single power point and present it as truthfully and as entertainingly as you can, rather than presenting a series of topics in a single video product.

The power of structure

Keep this basic structure in mind as you create your video product:
• Start with a powerful, attention-grabbing lead. Clearly state your theme in the first minute.
• Use smooth transitions to link one segment to another.
• Use action verbs. Change verbs in passive voice to active verbs. Keep adjectives and adverbs to a minimum.
• Give viewers a few suggestions to help them apply what they've learned to their lives.
• Be yourself. Use short words and sentences. If you're stuck and you don't know what to say next, explain it the way you would to your best friend or spouse.
• Connect with your audience. Wrap everything in human terms-make it something your next-door neighbor can relate to.
• Finish with a satisfying conclusion that reemphasizes your theme.
When you have an idea for your video, you'll know it's the right one if you can answer "yes" to each of the following questions:
• Does this need to be done? Am I the right person to do it? Can I see the world from the point of view of my audience? Can I think their thoughts?
• Can the market I'm targeting understand my video? Can I express the idea better in half the time? Antoine de Saint-Exupery said, "Perfection is attained, not when there is nothing left to add, but when there is nothing left to take away."
• Does the idea hold together from start to finish? Does it move smoothly? Does the video make sense as a whole rather than just as the sum of its parts?
• Am I willing to say what I think is true, no matter what?
Now you're ready to create a great video product. As you create your video, keep this checklist handy at all times. It will let you know what elements in your video product need more work, and it will let you know when your video is ready to be distributed and sold on the Internet.

Make Money Online With Niche Marketing

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Niche marketing is one of the most powerful marketing forms existent on the internet today. To be able to take advantage of it, it is important to understand what niche marketing is.

Niche is nothing but people who are interested in the same thing. Some may be interested in Golf while some others in Fly-fishing. Here Golf and Fly-fishing are niches. Niche marketing is a conception of getting involved in an area of marketing that interests you and making money from it. It also means targeting and attracting those groups of people that belong to your niche and making money selling them products. The idea is to find a niche that isn’t too populated. It takes a great deal of research to be able to find the market that has a lot of demand and yet less competition.

Finding a niche
First thing that needs to be done is finding a product. Before deciding upon a product or service that interests you, a ton of research needs to be done. There are so many niches on the internet, that it is certainly no mean task to find a good niche. So, picking a niche with little competition is the hardest part, but once you find it, things get easier.

Keyword research
After finding a niche, you will have to do some research and come up with keywords for that niche. There are several tools that suggest good keywords and keyword phrases. Not only the keywords, they also give you the number of searches made for that keyword and also the competition. Suppose your niche is “Golf”. Type in Golf in the keyword column and these tools will bring back several keywords for Golf, like “Golf Balls” and “Golf clubs” etc. Choose what exactly you are going to target. Never target a wide niche like Golf, always target sub niches like “Golf Balls”. Look for keywords that are in demand and have less competition. The reason for not wanting to target wide niches is because of the heavy competition and if you are new, you may not even stand a chance against the big wigs up there. Anyway, why would you want to take the difficult route when there is an easy way out?

Keyword rich domain
Once you settle on the niche, next step is to check if there is a keyword rich domain name available. Many people don’t think this is important, but having a domain with your keywords helps in the search engine ranking, thus sending heavy traffic your way, resulting in more sales, and finally our goal of more money.

Content site creation
You will then need to tackle this ‘Golf balls’ niche you have chosen. You will have to have a website. Nowadays, with all the free templates out there, creating a website is no big deal. But if you must, outsource the creation of website. Once the website is ready, since niche marketing is based on content, you will have to add content to your site. Write or outsource the work, but have at least ten articles written on the niche. Use the keywords in the articles.

Monday, August 10, 2009

Make Money with Affiliate Programs Using Ezine Articles

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Most people realize they can use ezine articles to promote a product or service, or their favorite affiliate program. But many of them don’t know how to best use ezine articles to promote their offers.

They know they are supposed to write an article, include some kind of clever offer in the text or in their resource box, and convince editors to publish their article.

But, there is a *very* clever way to use your article to promote like you've never seen before.

And I'm going to share it with you right now.

There are only five steps.

Step 1: Choose the product or service you want to promote.
This one is kind of a no-brainer. It all begins with deciding what you want to promote. Is it your own product or service? How about your favorite affiliate program?

We're not talking about your newsletter -- we're talking about an actual offer you want to present that you'll earn profits from when readers of your article make a purchase.

Decide what it is that you want to promote through your free ezine article. And then move on.

Step 2: Determine your "useful, but incomplete" approach.
I love to use what Jimmy D. Brown has coined as the "useful, but incomplete" approach when using freebies of any kind. (Ezine articles, free eBooks, reports, eCourses, etc.)

What he means by that is simply this: You provide your reader with "useful" information (something they find of value and are able to actually apply) but make certain that it is "incomplete" in that they can better use the information by making a purchase.

That's "useful, but incomplete." And it works like a charm.

The idea is to use your content to build up to your desired response. You provide the reader with content, and then you make an offer that allows them to fully utilize the content, gain extra insight from the content or maximize the content in some additional way.

Let me give you an example:

Let’s say I wanted to promote Aweber in a free ezine article. This is a service that offers unlimited autoresponders, tracking and all kinds of other stuff for one low price.

So, how could I use an ezine article to promote the service?

By writing an article that explains how to benefit from using autoresponders or mailing lists. My article explains different uses of autoresponders and how the reader can profit from implementing the ideas.
And, naturally, they will need an autoresponder service in order to put the ideas into practice, right?

And I just happen to know of a great service they can use.

OK, so that's an example of how to promote a SERVICE offer with your ezine article. What about a software product or an eBook?

Want some examples?

Good, because I've got two...

TO PROMOTE A SOFTWARE PRODUCT: Let's suppose you want to promote Armand Morin's eCover Generator. How can you do it?

-- Write an article outlining how important presentation of your offer is, and how creating a cover graphic can increase response rates by up to 1300%.

-- Write a step-by-step tutorial article for "do-it-yourselfers", explaining how to design your own graphics from scratch. And then promote the software as a
super-simplified way of doing it.

TO PROMOTE AN EBOOK: Want to promote Jimmy D. Brown’s ListProfitSystem.com?

-- Write an article that covers the "basics" of building lists, and then promote Jimmy’s product as the "advanced" tactics.

-- Write an article on how to profit from a list, and then promote Jimmy’s eBook as the "how to build the list."

See how easy this is?

That's how it works. Determine what your "useful, but incomplete" approach will be, and then...

Step 3: Turn your approach into a tips list or tutorial.

Let's use my example again. I decided that I would describe various uses of autoresponders and how the reader can actually profit from them. What kind of tips list or tutorial could I create?
"How to Generate More Subscribers, Sales and Profits With Automated Follow-Up Messages"

"7 Powerful And Profitable Ways To Use Autoresponders To Skyrocket Your Sales and Subscribers!

"Want to Increase Your Online Profits And Leads? Here are 7 Ways to Do It..."
That's all you need to do. Determine your end result. Decide how to get there with your "useful, but incomplete" approach. And then develop a list, or even a step-by-step tutorial for your article that leads the reader along.

With each new "idea" or "way" or "tip" or "step" or "strategy" that you share, you can further direct the reader towards realizing their need of your upcoming offer, and lay the foundation for them to accept the offer.

Step 4: Expand on each point to build your content.
Here's more of the easy part. Just "fill-in-the-blanks" to complete your article.

Write 1-2 short paragraphs for each of your points. Make them good. Provide quality content. The offer you will soon make will see poor results if your information isn't useful.

Remember, you are trying to presell the reader on the idea that they are going to need your offer. If you don't provide them with quality information that they WANT to begin using immediately, then why will they want to buy what you are promoting?

Light a fire in them. Motivate them. Challenge them. Give them such nuggets of gold that they want to keep mining until they hit the mother lode!

Step 5: Put on the finishing touches with the "five pillars."
There are five things that you should always do to finish up your ezine article. Don't skip any of them. They are all critical...

1. Polish. Re-read your article. Does it provide information that really is "useful" to the reader? And yet leaves them wanting even more? That's what you want. Polish it. Put on the wax and make it shine. It has a very specific purpose -- make certain it has the means to achieve it.
2. Promote. Use your resource box to promote your offer. This is why we've written the article, right? Remember step one? It's time to put it into play. Give the reader what they (hopefully) are wanting...a way to maximize the information you gave them.
3. Proof. Don't do this yourself. Have a trusted friend, relative or co-worker check your article for grammatical and typographical errors. The last thing you want to do is present a poor image after sharing some high quality information.
4. Publish. Zip your new article out to your favorite list of publishers. Submit it to the announcement lists and the ezine directories. Don't forget to publish it yourself in your own newsletter!
5. Profit. If you've covered all the bases that I've mentioned, then profits are almost certain to start coming in when your ezine article is published. You deserve it. Be proud of your accomplishments.

10 Powerful Ways to Turn Your Visitors into Buyers

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Whether you are making money online by promoting affiliate programs or running an e-commerce website that loaded with products for sales, you want your targeted prospects who visit your site purchase from you. The higher the percentage of your targeted prospects buy from you, the more profit you'll make. Here are 10 benefits and power words that can motivate your targeted prospects to take an action (make a purchase) on your website:

1. TIME: Most people makes time their most valuable commodity. When they search on Internet to shop, they are looking for products or services that can help save their time. Power words: FAST, INSTANT, QUICK, i.e., fast shipping, fast ordering or quick results.

2. SECURITY: People want to feel safe when buying online. The want to make sure that they are accepting a real offer. Power words: MONEY BACK GUARANTEED, Risk free, i.e., 30 day money back guarantee, zero risk guaranteed, no obligation.

3. EXCLUSIVITY: When there is only a limited version of an product or a limited amount of an item, it makes people feel that the product is more valuable. The more valuable your product or service appears to be the more people will appreciate what you have to offer. Power words: RARE, LIMITED, SPECIAL, EXCLUSIVE, i.e., limited for the first 300 buyers, special offer, limited edition.

4. SIMPLICITY: People appreciate clarity and ease. Show them how your product or service will reduce their stress. Power words: EASY, SIMPLE, CONVENIENT, STRESS FREE, i.e., stress-free ordering, simple instructions, convenient to use, easy payments, etc.

5. PROOF: Online buyers like to know what other people think about your product or service. Power words: TESTIMONIAL, REVIEW, CRITIQUE, COMPARISON, i.e. buyers’ testimonial, consumer review, customer satisfaction.

6. SPECIAL OFFERS: People want to find bargains in the form of rebates, one time sales or percentage offers. Power words: SALE, DISCOUNT, REBATE, ONE-TIME, LIMITED TIME, i.e., one week sale, special discount, instant rebate, one time offer, festival discount.

7. INCENTIVES: Giving free gifts will delight your potential buyers and making them more likely to do business with you. Power words: GIVEAWAY, BONUS, GIFT, REWARD, i.e., your complimentary subscription, order bonus, special e-book giveaway, a gift for you.

8. RECOGNITION: People want to know that you understand their concerns. Power words: YOU, YOURS, i.e. the benefits you want, the solution to your problem.

9. STATUS: People want to know how something will affect their life. Power words: ALERT, IMPORTANT, ATTENTION, i.e., important notice, attention please, special alert.

10. POPULARITY: People are always looking for new products or services that will improve their lives. Power words: NEW, FRESH, UPDATED, i.e., brand new, fresh off the press, updated report.

Minor Changes to AdSense Ads but Affect Publishers Earning Directly

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I've been notified by Joel Comm today that Google has made a little changes to their AdSense ads to reduce the number of accidental clicks of AdSense ads.

AdSense Contextual ads consists of four elements:
• A title
• A description
• An URL and
• A backgroud (the surrounding areas for the ads)
Before the changes, the visitors can click any of the above elements of the AdSense ad to visit the advertiser site. But after the new changes, visitors can now only reach the advertisers sites by clicking only the title or the URL of the ads, the ad description and the surrounding areas of the ad can no longer be clicked. I pointed my mouse to Joel's AdSense ads when reading his blog this morning. Yes, it is true, the description and the background are no longer clickable.

Now the question is will this new changes affect the revenue of the AdSense publishers. I believe they will. Probably a very small part of AdSense earning of many publishers are coming from accidental clicks of AdSense ads by visitors. So with this new changes took place, the publishers may experience a very little drop of AdSense. And so publishers shouldn't worry about this new changes as they will not obstruct you from earning more from AdSense.
 

©2009 Time2earn | by TNB